Visual Merchandising 101: Grouping & Repetition

Part 1: Grouping & Repetition 

Grouping

This is as simple as collating similar objects together.

Keeping items with coordinating colours, patterns, textures or functions together will help to streamline and balance the overall look of your stall.

For example: group girls’ shorts, boys’ tops etc.   It’s not only maintaining order, it’s also making it easier for your customer to identify additional items that may interest them, which can add to an increase in sales.

When grouping objects that are on display, say for example dolls, vases or artwork – keep them in groups of 3 or 5 (never an even number) as having an odd amount is more aesthetically pleasing to the eye.

Image used with permission from Quill and Ink Handmade

Repetition

Choose one feature item and repeat!

This is a striking, clean design approach that is sure to grab some attention.  Think cleverly about the items that you use when doing a repetitive display; they need to be an eye-catcher.  And make sure you use the ‘3s or 5s Rule’ to maintain the balance.

Further Reading:

Introduction

Part 1: Grouping and Repetition

Part 2: Order and Balance

Part 3: Colour Blocking

Part 4: Tell a Story

Part 5: Focal point and Height

Part 6: Be different!

Part 7: Lighting and Safety

 As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook.