Visual Merchandising 101 - Colour Blocking

Part 3: Colour Blocking

Even the op shops are doing this!

People will always be attracted to their favourite colours and let’s not forget the emotional impact that colours give us.  So, entice customers into your stall by showering them with some colour and trigger the receptors in their brain.

If working with a large range of colours, blocking should be carried out from light to dark and left to right to ensure balance is maintained.  If your product range is neutral or you have a limited colour in your range, choose colours that harmonise well with each other and balance the display that way.

Image used with permission from Bibs for Dummies

Next Post: Tell a story

Further Reading:

Introduction

Part 1: Grouping and Repetition

Part 2: Order and Balance

Part 3: Colour Blocking

Part 4: Tell a Story

Part 5: Focal point and Height

Part 6: Be different!

Part 7: Lighting and Safety

 As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook.