Visual Merchandising 101: Focal Point & Height

Focal Point

Depending on the style or size of your display, you should have at least one main focal point in your stall.

In the market arena it’s easy for a customer to mosey on by, 1 or 2 meters away from your table, and keep on walking with having made any emotional attachment.

Think about your stall - what is it that will catch their eye?  Think of the item/s that you are displaying here in your focal point and make sure they are a strong representation of your brand or the theme that you wish to convey.

When making a display with a strong focal point, don’t forget to keep balance and order in mind; they are your friends!!

Image with permission from One Little Sparrow
Taken at Lollipop Markets

Height

If you can add some height to your market setup – go for it!

This is an area that is often forgotten as many stallholders opt to display their products simply on a table.  Think back to your focal point – you want to catch the customers’ eye, and where is the customers’ eye?  Up high!!

If you are going to use this option, ensure balance by creating a pyramid or stepped display (again, the rule of 3 is applied!).

Image with permission from Memories by Mel
Taken at Mummy Tree Markets
Stall – Swinging Tales

Next Post: Be different!

Introduction

Part 1: Grouping and Repetition

Part 2: Order and Balance

Part 3: Colour Blocking

Part 4: Tell a Story

Part 5: Focal point and Height

Part 6: Be different!

Part 7: Lighting and Safety

As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook.