Many businesses on Facebook regularly experience the frustration and annoyance of other businesses posting ‘spam’ to their walls; often with the primary goal of gaining more fans to their own pages, through self promotion.
That is,the post is either:
You have all seen it many times before:
”Hi, love your page, I <3 your awesome products. My name is XXX & my business is @mybusinesslink. We make Widgets, gadgets and other things, and are trying to get 1000 likes. Please come and visit my page and press the like button. You won’t be disappointed”.
This is how I REALLY read this comment:
Hi, love your page: greeting to not seem too rude.
I <3 your awesome products: to appear to have actually looked at my page content before posting. But which products of mine do you like exactly? It is a very generic comment which covers almost all pages – except for the CHA page of course because we don’t have products. And yes, we get this comment a lot.
My name is XXX & my business is @mybusinesslink. We make Widgets, gadgets and other things, and are trying to get 1000 likes: The real reason why you are here. Nothing to do with me or my business at all.
Please come and visit my page and press the like button: Call to action away from my page.
You won’t be disappointed: How can you possibly promise that?
If this annoys you, of course you can mark it as spam, delete and even have them banned from your page, but this doesn’t quite feel like a satisfactory solution. This is because you know they will continue on; on other pages, annoying other people. Plus you haven’t told them what you really think.
Now you have a way to quickly and easily communicate that this behaviour is not appreciated, with the CHA Can The Spam right of reply.
When you receive a spam-ish post to your wall, cut and paste the following link underneath, and let them know what you think about their businesses’ behaviour.
Addition to original post
How To Post Without Being Spam-ish:
Of course, CHA (as I am sure all pages do) welcome genuine, personal expressions of appreciation and admiration on our page! And we do like to know who is expressing their feelings. There are more professional and appropriate ways of posting to a business wall, without being spam-ish. Facebook is a great networking tool and used properly is a very important part of your business marketing plan. The articles from Build a Little Biz go into this in great detail and I highly recommend you read them both (see above).