Wednesday, January 18, 2012

What to do when business is slow

Source: paddlock press
So its the the slow season.  Here in Oz many of us, including myself, have elected to close our online stores this January because the kids are on holidays, the days are too lovely to be inside crafting or being online, in some places its just too hot and well lets face it things get pretty quiet in the handmade world during January.

So what should you be doing during this quiet time?  

Here is a list of things that you might want to do to get you ready for the year ahead.
  • Set some business goals for 2012
  • Audit your storefront, including product descriptions, photos, policies, arrangement of items
  • Spend time revamping your facebook page, webpage, blog, online store ...
  • Spend time thinking about how you are going to market your business in 2012 
  • Get a pad and pencil and start writing down, or in my case sketching, designs and ideas of what you would like to do this year
  • Spend time photographing your stock, play with different styles, layouts, backgrounds etc.
  • Create a detailed 'to do' list
  • Read, read and read some more about things that inspire you, interest you, that will assist you with your business, life and family.
It was also suggested that businesses could run competitions or giveaways during this time to keep your items in front of your social media followers. Thanks Butterflybees for the suggestion. 

I am keen to hear what you have been doing.  Leave a comment below.


Christine is a Wife and a Mum of 3.  She is the owner of C Percy Designs, the co-editor of the Handmade Cooperative - Australian Handmade 4 Kids and is a little obsessed with all things crochet.

To find out more about Christine go to her blog - or follow her on Facebook.


  1. I love December/January time. For me it has been a perfect time to declutter (goodbye to all the newsletters I never read). I've made time to do a workshop/course (The Spark Kit, highly recommend it). Have decided to do some fun stuff like buy a new camera and work out how to use it. Keen to upgrade my photoshop version and become familiar with it. Improved photos coming up =) Have started putting in place a few tutorials that I can share. Have looked at my business cards and decided they need tweaking. Keen to attend a networking conference or two this year, those will come in handy. Seems like a lot, but these are all the things I finally have some spare time to enjoy. *ENJOY* being the key word!

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