Monday, May 14, 2012

Visual Merchandising 101 :: Intro

As a crafter, sewer or artisan, you work hard to create original and inspiring designs and products.  So come market day, that hard work and tenacity needs to extend a little further (past the early wake up call and long day) and stem all the way out across your market stall.

For myself, as a lover of all things creative, the stalls that I find most intriguing are the ones that push the limit a little, show a point of difference and can pique an interest in the most fussiest of eyebrows and turn feet towards your table.  This is something that as a stall holder you should always keep striving for.

Enter your friend…visual merchandising!  AKA, the silent salesperson.  Isn’t it great to have an extra set of hands?

In the early days of my love affair with VM and design a mentor said to me,

 “if you don’t show it some love, you will never sell it”.

Now, odds are you already love your product and you have put tireless hours into creating it and branding your business, but you have to let that love show come market day and adopt some simple strategies to assist you in creating a fabulous stall and attracting the sales that you deserve.

Over the next few weeks I will be providing you with some guidelines you can adopt for your next market to engage new customers, keep your current ones and hopefully put oodles of dollars in your pocket!

Stay tuned


Further Reading:

Part 6: Be different!

As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook

1 comment:

  1. Really looking forward to this as I am going to test the waters soon and embark on my first market. Found you through fellow BrisStyler Nat's (Quill and Ink Handmade) recommendation. Am now following along. Lynda


Thank you for commenting on the {CHA}