For myself, as a lover of all things creative, the stalls that I find most intriguing are the ones that push the limit a little, show a point of difference and can pique an interest in the most fussiest of eyebrows and turn feet towards your table. This is something that as a stall holder you should always keep striving for.
Enter your friend…visual merchandising! AKA, the silent salesperson. Isn’t it great to have an extra set of hands?
In the early days of my love affair with VM and design a mentor said to me,
“if you don’t show it some love, you will never sell it”.
Now, odds are you already love your product and you have put tireless hours into creating it and branding your business, but you have to let that love show come market day and adopt some simple strategies to assist you in creating a fabulous stall and attracting the sales that you deserve.
Over the next few weeks I will be providing you with some guidelines you can adopt for your next market to engage new customers, keep your current ones and hopefully put oodles of dollars in your pocket!
Part 1: Grouping and Repetition
Part 2: Order and Balance
Part 3: Colour Blocking
Part 4: Tell a Story
Part 5: Focal point and Height
Part 6: Be different!
Part 7: Lighting and Safety
Craftumi and feeds pinning addictions here and her Instagram addiction here (username @walkamongthebirds) and lets not forget facebook.