Visual Merchandising 101 - Order & Balance

Part 2: ORDER AND BLANCE

These are the main principles you should be striving to achieve when it comes to VM and yet they are the most simple.

Keep your stall orderly, neat and tidy 
Don’t clutter the customers’ perspective. Even if it is an eclectic and busy look that you are going for, you can always maintain a sense of order. Ever heard of the phrase, “organised chaos”?

Balance things out
Think of a set of scales and how they look when they are not even – not great! Now, I’m not saying things should be entirely symmetrical, but look at your stall and critique it.

Ask yourself: 
- Is one area a bit heavier or more laden with stock than the other? 
- A bit sparse and empty someplace else?

Remember to maintain the balance and order and your stall will have a great look to build on.

Image used with permission by TillyTom

Further Reading:

Introduction

Part 1: Grouping and Repetition

Part 2: Order and Balance

Part 3: Colour Blocking

Part 4: Tell a Story

Part 5: Focal point and Height

Part 6: Be different!

Part 7: Lighting and Safety

 


As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook.