Friday, December 14, 2012

2013: the year of originality

Over the last few weeks I've been thinking about 2013.

I've been working on my winter range for C Percy Designs, reviewing themes for the Handmade Cooperative and I've been thinking about what my wonderful {CHA} readers would like to read about in 2013.

Part of planning for the new year is looking back.  One of our most popular posts on the {CHA} has been the post by Tania from Chicken Inc. where she introduced the Handmade Originally Pledge.

This pledge is as relevant today as it was back in April 2011.

Personally I believe originally, along with craftsmanship and quality, is one of the major draw cards for buyers of Handmade products.  Buyers of handmade are looking to purchase something unique, something original.

Back in 2011 the {CHA} simply stated:
If you are copying someone else’s work, you need to stop it. Dig deep into your own creative spirit and push yourself to move past the seemingly easy answer to copy what works for someone else. Find your own voice. Find your own creativity. Your will feel so much better for it, because when people compliment you on your products, you will know that you genuinely deserve the kudos. Being in this industry is not just about the money. It’s about being creative first and foremost. It’s about following your passion. And if you can make a profit from that, then that is a bonus.

So when you are doing your planning for 2013, I ask you to make originally part of your strategy.

Have you signed the Handmade Originality Pledge?
How has signing the pledge improved your business? 

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