Visual Merchandising 101: Lighting and Safety

PART 7: LIGHTING AND SAFETY 

LIGHTING

Believe it or not, I’ve been to some twilight markets that are actually in the dark.  Couldn’t even see the product, let alone the name of the stall and that’s a real disappointment.  Invest in some good lighting if you are doing a night market.  Yes fairy lights are pretty and LEDs are great, but do they actually throw off any light? Test them out at home beforehand and your customers will thank you for it!!

SAFETY 

Then there is our good friend safety. If you are hanging something, make sure its sturdy.  If you are using some flooring like a rug, ensure the corners won’t curl up.  And if you’re thinking about putting baskets on the floor in front of your table, try to limit them to the sides – people are unpredictable and they will trip and fall!

Image used with permission by Billycart Markets.
Photograph by Essence Images

Next Post: Your VM Toolkit

Introduction

Part 1: Grouping and Repetition

Part 2: Order and Balance

Part 3: Colour Blocking

Part 4: Tell a Story

Part 5: Focal point and Height

Part 6: Be different!

Part 7: Lighting and Safety

As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook.