Monday, June 25, 2012

Visual Merchandising 101 - Be Different!

Be Different!

We all know that most retailers cater to the masses.  To be frank, it’s really boring and it’s just one of the reasons why markets are so great.

Have a think about something that will make you stand out from the competition.  Think about your brand, the theme of your range, or the mood you are trying to encapsulate and go from there.
Props play a great part here: think of a unique way to store and display your products.  Old suitcases and crates are gorgeous if you have a vintage look.  Books are fantastic to add some height here and there, or try some small shelves out for size.

Hone in on all the senses: play some music, burn a candle, have a bunch of fresh flowers, artificial grass and a white picket fence…whatever – just be creative.

Don’t be afraid to mix it up a little and stand out.  People will remember you for it.

Image used with permission by Little Muse

Next Post: Lighting and Safety

As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook

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