Focal PointDepending on the style or size of your display, you should have at least one main focal point in your stall.
In the market arena it’s easy for a customer to mosey on by, 1 or 2 meters away from your table, and keep on walking with having made any emotional attachment.
Think about your stall - what is it that will catch their eye? Think of the item/s that you are displaying here in your focal point and make sure they are a strong representation of your brand or the theme that you wish to convey.
When making a display with a strong focal point, don’t forget to keep balance and order in mind; they are your friends!!
|Image with permission from One Little Sparrow|
Taken at Lollipop Markets
HeightIf you can add some height to your market setup – go for it!
This is an area that is often forgotten as many stallholders opt to display their products simply on a table. Think back to your focal point – you want to catch the customers’ eye, and where is the customers’ eye? Up high!!
If you are going to use this option, ensure balance by creating a pyramid or stepped display (again, the rule of 3 is applied!).
|Image with permission from Memories by Mel|
Taken at Mummy Tree Markets
Stall – Swinging Tales
Next Post: Be different!
Part 1: Grouping and Repetition
Part 2: Order and Balance
Part 3: Colour Blocking
Part 4: Tell a Story
Part 5: Focal point and Height
Part 6: Be different!
Part 7: Lighting and Safety
As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life! When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso. Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here (username @walkamongthebirds) and lets not forget facebook.