|Image courtesy of Stuart Miles / FreeDigitalPhotos.net|
Its time to think about content and topics.
- Remember its your blog so it is up to you what and how much you share
- You can include personal information by way of story telling. It's more interesting to explain something with a personal point of view.
- Its okay to talk about your business but remember to have a happy mixture and lean towards your blog being informative and less salesy.
- Think about frequency of posts.
- Many people think its ideal to post once a day.
- Remember if you post too often (twice a day) and you may overwhelm your readers.
- A big blogger told me she didn't see much growth until she posted 3 times a week.
- It's okay to post weekly, just say so in your About Page and maybe in the footer too. People will know what day/s you update the blog and expect that. Try to keep those day/s to train your readers to visit on those days. [You should include an About page].
- Consistency is key.
- Don't apologies when you can't post. People just hear a negative and get turned off.
- Why not cover local events to help draw some local attention (markets, pop up stores, etc).
- Have a theme that your topics revolve around. This helps keep you on a focused track.
- Longevity; blog about something you're passionate about. Something you could yak about for ages.
- Use peoples comments & questions as ideas for topics you could blog about (ideas can come from any ones blog, not just one - give it a twist to make the idea your own).
- Decide where to draw the line. Will you discuss personal/family topics. Should you change the name of family members for privacy.
- Keep track of your stats (eg google analytics), you can see what post topics were popular with your readers (eg tutorials) and base future posts around that
CHA Blogging 101 Series:
Week 1: Why do I need a Blog?
Week 2: How to start
Week 3: Rookie mistakes to avoid
Week 4: Content & Topics
Week 5: Photos can grow your audience
Week 6: Where do I find readers?
Week 7: If you build it, they will come
Week 8: Technical Stuff
About the Contributor:
Jeanie is a curvy, accessory loving, blogger. Exploring colour and style to suit a plus size. Jeanie encourages you to be you. Jeanie is for positive body confidence, and wishes all women would feel beautifully confident. Jeanie also gets her geek on with blogging, photography, & photoshop.
Visit Jeanie at inspiredwish.com or follow her on Facebook.